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Welcome to this week's edition of the POB eNews ...
Readers of POB are familiar with the concept of teaming with other firms to utilize resources to the fullest. A prime example is found in A Winning Bet, featuring the second place winners of POB's 2008 Highlights in Surveying contest.
More recently, two international companies have taken this concept to a new level. In April 2009, the U.K. firm Getmapping teamed with New Zealand-based NZ Aerial Mapping Limited (NZAM) so that both companies could have more-productive flying seasons using the best available digital camera technology. "Coming together from opposite ends of the Earth with diametrically opposed flying seasons enables us to bring far more resources to bear on both markets while at the same time providing far greater utilization of our significant and very expensive combined assets," said Mark Roberts, managing director of NZAM, in the news release.
That makes good business sense. But the two companies apparently have excellent marketing instincts, too. In August, they landed a spot on the BBC's "One Show."
Until about six years ago, the video explains, many of Britain's military bases and secret installations were restricted from appearing on maps in order to prevent Cold War era espionage. "For all intents and purposes, it wouldn't exist," says a 30-year veteran surveyor for the government's mapping agency.
But this type of government regulation is no longer possible. Perhaps due, in part, to Getmapping itself. Founded in 1999, the company says it's the first to have up-to-date nationwide coverage. It also pioneered online delivery of aerial photography.

Now, with updates to Google Earth, which marries aerial imagery of up to 12.5-cm resolution (including imagery by Getmapping) with satellite photography, anyone with access to the Internet can have a better-than-bird's-eye view of locations such as Britain's GCHQ Trident missiles storage site, a top-secret listening post, and the country's largest nuclear reactor.
While public access to highly sensitive imagery is, and will continue to be, a hotly debated topic, this comedic piece is nontheless an excellent testimony on how aerial mapping is changing the world. To view the 4:34-minute video, follow this link.
Have a great week,
Wendy Lyons eNews Editor
P.S. Earlier this year, the head of Google Earth defended the virtual mapping program against those who blame it for aiding acts of terrorism. "I don't really think it's tipping the balance in favor of the bad guys," John Hanke, director in charge of Google Earth and Google Maps, said in an interview
. "The evilness is in the philosophies and the desires of those that want to do evil. They will use the tools at hand to do that, whether it's throwing a Molotov cocktail, or shooting a rifle or using some piece of technology as part of the process."
What do you think? I invite you to go to the online posting of this column on my Tangents blog and leave a comment. |
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Print in Color...for the Cost of Black and White. Limited Time Offer!
For the cost and ease of monochrome, you can now get the technical clarity of wide format color. There's no better time than now to trade up to the Océ ColorWave® 600 printer. Océ will give you up to $31,000 for your old wide format system. See details now. |
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LATEST BLOGS, LETTERS & OPINIONS |
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Sight Lines: Are You Prepared for a Pandemic? by Christine Grahl | September 15 If the H1N1 flu strikes at your firm, could you afford to shut down for a week? Would your clients understand if you had to delay their projects, or would you end up losing jobs to another company? Do you have a written plan?
Technology Benchmark: The Recession is Over; So Where's the Boom? by Harry O. Ward, PE | September 16
After each recession in the past two decades, we were doomed to a pitiful stagnation-or, at best, a slow-growth economy-until a major catalyst kicked in and unprecedented levels of prosperity resulted. Clearly, what we need is another major catalyst, and I think I know exactly what it will be.
The Data Czar: Rebranding GIS by Darron Pustam, MBA, GISP | September 16 GIS technology is becoming so integrated with other systems that it could lose its definition or even morph into an entirely new brand. Are you prepared to participate in the new GIS?
Do you have a viewpoint on a topic of interest that you would like to see discussed in Opinion? E-mail your column (approx. 300-700 words) to pobeditor@bnpmedia.com. Columns will be posted at the editor's discretion. Follow this
link for the latest blog entries. |
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Web Exclusives!
Exclusive Video! Check out POB's video interview with TPS President and CEO Ray O'Connor in A Renewed Focus. Also, don't miss the footage from the industry leadership panel during the ESRI Survey & Engineering GIS Summit in
Conference Recap: Mapping the Future.
POB's 2009 Specialty Software Survey The Specialty Software Survey covers a wide range of applications, including hydrography, mapping and graphing solutions, legal description software and coordinate conversion software.

Scanning A Fishy Business by Douglas Denison and Brandon Walker, PE The shores of the Great Lakes were once fringed with commercial fisheries that turned toward the bountiful resources of the lakes for food and a livelihood. ...
Surveying Shots POB features more international Surveying Shots by Orlando Isidoro Novoa Vásquez, of Puerto Montt, Chile, including video footage of his rare encounter with a pudú, the world's smallest deer. |
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What is the biggest hurdle your firm faces in integrating GIS capabilities into your services?
- Expense; it's too costly for us to invest in the required software/tools, personnel and marketing.
- Time; we've scaled back on staff and find it difficult to carve out the time needed to pursue new initiatives.
- Knowledge; we don't feel confident in our ability to offer GIS services.
- Public perception; it's difficult to find clients who are willing to pay for these services.
- Interest; we're just not interested in branching out beyond our current area of expertise.
Take a moment to vote at
www.pobonline.com. |
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NEWEST ADDITION:
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Presented in the Breadth and Depth format of the actual exam, this authoritative volume features equations, diagrams, exam preparation strategies, and practice questions with solutions. Detailed and comprehensive, this book serves as both a complete certification exam guide and an essential on-the-job reference.
FOLLOW THIS LINK for a complete description and to view the table of contents. Place your order online or by phone. To place your order by phone, 248/244-1275. |
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Crew Chief needed for our Canonsburg, Pa., office.
5+ years experience preferred. Proficient with Trimble GPS, Survey Controller, and Total Station. Boundary, Construction, and Oil/Gas Surveys.
Send resumes to jerron.atkin@westernls.com. |
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Stanislaus County roads recall surveyor's life Though Edgar Harold Annear's life was short, his achievements still affect the lives of residents. His work as surveyor of Stanislaus County would see him lay out and pave many of the county's roads, and he would oversee the construction of the Seventh Street Bridge as well.
FEMA meets with local officials, residents FEMA official suggests that landowners contesting FEMA's newly issued flood plain maps--based on outdated 1981 data--consider hiring a surveyor as a group and divide the cost amongst themselves.
To read the latest Surveying in the Headlines, click here. |
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Joke of the Week: 20 Truisms
- There is a great need for sarcasm font.
- Bad decisions make good stories.
- How the heck are you supposed to fold a fitted sheet?
- The only time I look forward to a red light is when I'm trying to finish a text.
- Was learning cursive really necessary?
- I have a hard time deciphering the fine line between boredom and hunger.
- Answering the same letter three times or more in a row on a Scantron test is absolutely petrifying.
- Whenever someone says, "I'm not book smart, but I'm street smart," all I hear is, "I'm not real smart, but I'm imaginary smart."
- CLICK to read on.
Problem of the Week: Hydrography Problems: Flow Measurement Which of the following discharge rates and periods of time will most nearly accumulate 1 ac-ft?
A. 1 ft3 sec for 12 hr. B. 25 gal/min for 24 hr. C. 30 miner's in for 6 hr. D. 50 gal/min for 8 hr.
Follow this link to access the rest of this week's Fun & Games. |
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