Online Media Planning Guide
Our subscribers are known for their loyalty to us—and who can blame them? They have come to rely on our editorial expertise to stay afloat in the industry. It’s this loyalty that our advertisers count on; they know POB will offer them the best leads.
This year’s goal is a greater online presence to help our subscribers and advertisers get more from POB. We have special print and online combination advertising packages to help you reach both our print subscribers and non-subscribers who read POBonline.com, RPLS.com or the POB eNews. POB offers the complete advertising package. We think our print and online advertising options are second to none, and we hope that you’ll agree.
Our online advertising options are below. To see our print or combination options please click here to go to our media kit.
Banner and Button Ads
These ads are a simple, cost-effective way to increase your visibility. Displayed in a rotation schedule, they are ideal for product launches, event promotion and branding campaigns.
$250 per month – POBonline.com
$445 per month – POBonline.com premium banner placement
$650 per month – rpls.com
Skyscraper Ads
These appear to the right of the main content on the page. Their tall, slim dimensions ensure that visitors are exposed to your ad longer.
$650 per month
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Feature Article Sponsorship
Premium position ads located within all current and archived stories. These rotating ads appear near the top of the article with a link to your website.
$500 per article
Rich Media
Expand the interactivity of your online message with an attention-grabbing ad. Rich
Media offers the creative edge you need to engage website visitors through many unique ad formats. Contact your sales representative for file requirements.
$1000 per month
eNews Tile, Line and Banner Ads
Our e-newsletters are a powerful way to provide direct, critical information to the surveying industry on a bi-weekly basis. They are a great vehicle to announce new products and drive traffic to your Web site, tradeshow exhibit or other special event. Tile ads, line ads and banner ads are available.
$275 per ad
Banner Ad
Tile Ad
Line Ad
Microsite
Achieve almost any marketing objective with these pages featuring either our editorial or your own. These even improve your own Web site’s search engine optimization by providing you with more outside links.
$1,000 per year
Solely Sponsored Webinar
Reach highly targeted audiences and collect qualified leads from attendees. These are a great way to introduce new products or services.
$7,500 per Webinar
Updatable Video Clip
Educate your potential clients about your products and services with a two minute video clip on our Web sites.
$1,000 per month
TECHNICAL SPECIFICATIONS
AD SIZES
Banner: 468 x 60 pixels
Sponsorship: 125 x 125 pixels
Skyscraper: 160 x 600 pixels
Article Sponsorship Ad: 300 x 250 pixels
Video Clip: 320 x 240 or 640 x 480 pixels
FORMAT REQUIREMENTS
File Type: GIF, JPEG, or SWF
(WMV, Quicktime, SWF or FLV for video clips)
File Size: Under 20 K
Resolution: 72 dpi
Colors: 256 or less using Web-safe palette
Please contact a sales representative for additional information about online advertising on any of our Web sites or e-Newsletters, and to ask about our Integrated Media Advertising Packages.
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